发布时间 : 星期三 文章牛津译林版高中英语必修四Unit-1《Advertising》知识点整理及单元练习更新完毕开始阅读1ef01f0629160b4e767f5acfa1c7aa00b52a9daa
新牛津高中英语模块四第一单元知识点整理及单元练习
M4 UNIT1
一、词汇大集合
1. be aware of 知道，明白，意识到
I want you to be aware of the situation before It effects you. 我希望在情况影响你前,你能察觉到。 2. play tricks on 欺骗，捉弄
I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!
这狗东西，在我跟前使巧，送他公安局去！ 3. believe in 信任，相信 4. be bored with 对……感到厌倦
5. appeal to迎合，对……有吸引力
Blue and red appeal to me, but I don’t like Gray or yellow 蓝色和红色投我所好然而我不喜欢灰色和黄色。 6. trick sb into doing sth诱使某人做某事
7. be satisfied with 对……感到满意
Think about the misforture of others that you may be satisfied with your own lot 想想别人的不幸,你可以对自己的命运感到满足 8. be used to对……习以为常，习惯于
There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction
还有一些动词适合于上述两种情况,可用连接号表示这种区别 9. fall for 上……的当，受……骗
I can't believe you would fall FOR that old trick. 我不相信你会上那老把戏的当。 10. deal with 处理，对付
Appoint an ad hoc committee to deal with the affair 指定一特别委员会处理此事.
11. commit suicide/a crime 自杀 /犯罪 12. be intended for 为……而打算
13. be concerned with 对……关心
Evidently, there is another motion to be concerned with and that is the propagation of the modulation envelope
显然，还应当考虑另外一种运动，那就是调制包络的传播。 14. get sth across 传达
15. be particular about 对……挑剔 16. soft drink 软饮料
17. come up with 提出，拿出
The company HAS come up with a new acousto-optical device 这家公司已制造出一种新的声光装置。 18. according to 根据
Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May,
according to AAA.
据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。
19. agree with sb. on sth.同意某人的意见 20.hold one’s breath 屏住呼吸
21. in public 在公共场所 22. at one’s service 听候某人吩咐，为某人服务 23. cure sb. of a disease 治愈某人的病 24. be proud of 以……感到自豪
25. even if 即使
Don’t neglect old friends, even if you no longer need them. ——AESOP 即使你不再需要老朋友，也不要怠慢他们。——伊索 26. at a low price 以低价格
27. be popular with 受某人欢迎 28. senior high 高中
29. be of good / high quality 高质量 30.be on sale 在销售中
31. make an announcement 宣布 32. keep away from 远离
33. No comments 不加评论，无可奉告 34. bad breath 口臭
35. be similar to 和……相似 36. up to （数量，程度等）达到
37. in particular 尤其，特别 38. introduce ……to …… 向……作介绍
39. recommend sth. to sb. 向某人介绍某物 40. protect … from … 保护…免于……
41. stand for 代表，表示
We stand FOR self - reliance. 我们主张自立更生。
42. be responsible for 对……负责
43. in one’s opinion 依某人看 44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力 46. take turns to do sth. 依次做某事，轮流做某事 47. persuade sb into doing / to do sth 说服某人做某事 48. have/keep/hold sth. in mind 把……记住 二 句型大集合
1. We are so used to them that we do not even realize how many we see and hear in a day. 我们习惯了他们，我们甚至不知道我们一天看到和听到有多少
2. A commercial advertisement is one which someone has paid for to promote a product or service.
商业广告则是其中有人为推销产品或服务支付。
3. PSAs are often placed for free, and are intended to educate people about health, safety, or any
other issue which
affects public welfare.
公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。
4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.
中国拥有强有力的法律保护广告，说谎或试图使人们相信有关产品或服务的不真实索赔人。
5. However, we still must be aware of the methods used in advertisements to try and sell us things.
但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。 6. Even if an ad does not lie, it does not mean it tells you the complete truth. 即使广告不撒谎，这并不意味着它会告诉你完整的真相。
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give
. 这些广告都意味着是有帮助的，你经常可以学到以下的建议，他们给了很多
8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers. 老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者 9. Also important are the sales targets. 同样重要的是销售目标。
10. If they want to become the market leader, the company must ensure that their product is of high quality. 如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。 11. That is why we are considering repackaging our chocolate bar as well. 这就是为什么我们正在考虑重新包装的巧克力棒以及。 12. Not all ads play tricks on us though. 并非所有的广告播放我们虽然花样 13. These ads deal with large social issues. 这些广告处理大量的社会问题。
14. In my opinion, this may have harmful effects. 在我看来，这可能会产生有害影响。
15. What they don’t mention is how bad these things can be for our teeth. 他们没有提到这些东西是多么糟糕，可以为我们的牙齿。
16. Have you ever regretted not having snapped those unforgettable moments? 你有没有后悔没有呵斥那些难忘的时刻？
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 不像一个广告，广告活动是使用各种广告达到特定的观众组织方案的广告。
18. When you start a successful ad campaign, you must have a clear goal and target audience in mind. 当您启动一个成功的广告运动，你必须有一个明确的目标和目标受众的头脑。 19. In order to determine your audience, you will need to do a little research. 为了确定你的听众，你将需要做一些调查。
20. It is important to always try to appeal to the way the audience will react. 重要的是总是试图吸引观众的方式作出反应。
21. What parts of this issue would they care about or be concerned with? 这个问题的哪些部分他们会关心或关心？
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best. 您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。