发布时间 : 星期日 文章营销战略文献综述更新完毕开始阅读437dbe0ca4c30c22590102020740be1e650ecc3c
旬评、月结、季考核制度及\十四补\和\保长、稳中、争短、拓新\营销方针,奠定营销基础;强化牵线搭桥、优化装载方案、开展针对性服务等实践,改善服务质量等,实现了运输形势的转变。尚楠楠等
[56]
介绍了我国目前网络游戏市场的发展概况,然后从价格营销和渠道营销方
面,着重分析了网络游戏市场中所采用的营销模式,最后对网游市场营销方式提出相关建议。李冰
[57]
分析了中小制药企业制定市场营销战略的紧迫性,以及未来几年医药企业发展所面临
的机遇,在此基础上有针对性的提出了药品品牌运中小制药企业市场营销战略的几种方法。宿凌等
[58]
运用χ2检验对国内(74个)、国外(26个)共100个知名用的4种市场营销战略——
侧翼战略、游击战略、防御战略、进攻战略的数量进行统计分析,分别总结其中国内和国外药企以及非处方药和处方药市场营销战略的运用规律。许崇山
[59]
分析了经济危机对常州宝菱
[60]
重工机械有限公司的影响, 提出了公司营销的战略及具体的实施措施。张曙运用波士顿矩
[61]
阵法原理，对石长铁路货运细分市场进行了分析，提出了与之相适应的营销战略。杜爽
运用战略管理理论,通过对锦州移动公司所面临的外部宏观环境、通信行业环境及市场需求的分析,找出企业所面临的机会和威胁;并对锦州移动公司的内部资源能力进行了评估。 然后凭借SWOT分析,找到企业的优势和劣势,对锦州地区的移动通信市场进行了细分,确立了城市大众市场、中高端市场、农村市场、集团客户市场和学生市场为锦州移动公司的目标市场。接着,对市场营销的组合运用进行了详细探究。 在产品战略论述中,根据目前产品情况,为锦州移动下一步的发展指出了一条新思路;在渠道战略论述中,指出渠道的管理和考核为工作重点;在促销战略论述中,强调了捆绑营销的思路;在营销传播中,明确了指导思想;在服务战略中,指明了下一步工作发展方向。
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