发布时间 : 星期二 文章河南省顶级名校高三英语入学定位考试试题(含解析)(1)更新完毕开始阅读520dc828148884868762caaedd3383c4bb4cb437
45 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the 46 implications. Cutting down the number of customers a company loses can make a big 47 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 48 increases of between 25 and 85 per cent. In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 49 never returns, is losing the company thousands of dollars in 50 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 51 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 52 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 53 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 54 , and may provide free word-of-mouth advertising. Retaining customers also makes it 55 for competitors to enter a market or increase their share of a market.
41. A. in particular B. in reality C. at least D. first of all 42.A. emphasize B. doubt C. overlook D. believe 43.A. denying B. ensuring C. arguing D. proving 44.A. Moving B. Hoping C. Starting D. Failing 45.A. markets B. tastes C. prices D. expenses 46. A. cultural B. social C. financial D. economical 47. A. promise B. plan C. mistake D. difference 48. A. cost B. opportunity C. profit D. budget
49. A. as a result B. on the whole C. in conclusion D. on the contrary 50.A. huge B. potential C. extra D. reasonable 51. A. beliefs B. loyalty C. habits D. interest 52. A. altering B. understanding C. keeping D. attracting 53. A. Assumed B. Respected C. Established D. Unexpected 54.A. agreeable B. flexible C. friendly D. sensitive 55.A. unfair B. difficult C. essential D. convenient 【答案】【知识点】B5 应用文
【文章综述】本文是一议论文，主要讲述公司如何保持可持续的客户，开发市场资源。 【答案解析】
41．B 介词短语辨析。A特殊地，特别地；B事实上；C至少；D首先。根据空前的but判断应选B。
42．C 动词辨析。A强调；B怀疑；C俯瞰，眺望，忽略；D相信。句意：公司一旦吸引了顾客，他们常常忽略故事的另一部分。故选C。
43．B 动词辨析。A拒绝；B确信，确保；C争吵；D证明。句意：他们忘记了他们把什么
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作为生意让人厌烦的那一方面，---确保让顾客成为顾客。故选B。
44．D 动词辨析。A移动；B希望；C开始；D未能。fail to do sth未能做某事。句意：未能像吸引顾客那样保持顾客真地让公司损失大量资金。故选D。
45．A 根据句意：在持续变化的市场上，这是不令人吃惊的。A市场；B味道；C价格；D花费。此文讲的是公司做生意，故应是市场。选A。
46．C 形容词辨析。A文化的；B社交的，社会的；C金融的；D经济的。financial implication财务影响。故选C。
47．D 名词辨析。A承诺；B计划；C错误；D区别，意义。make a difference有影响，有关系。故选D。
48．C 名词辨析。句意：我最喜欢的格言之一是……。A费用；B机会；C利润；D预算。顾客的流失带来公司预算的增加，故选C。
49．A 介词短语辨析。A结果；B总体来讲；C总之；D相反。空后是前文的结果，故应选A。
50．B 形容词辨析。A巨大的；B潜在的；C额外的；D合情合理的。没有回头客，损失的潜在的利润。故选B。
51．B 名词辨析。句意：它可让另一个人感觉舒服，肯定也会让你感觉更好。A相信；B忠诚；C习惯；D兴趣。故选B。
52．C 动词辨析。A改变；B理解；C保持；D吸引。此处应是保持顾客、留住顾客。故选C。
53．C 动词辨析A假定的，假想的；B受尊重的；C已建立的；D意想不到的。句意：已建立的顾客趋于买……。故选C。
54．D 形容词辨析。根据句意：此外，他们趋于对价格更不敏感，……。price sensitive价格敏感性。故选D。
55．B 形容词辨析。A不公平的；B困难的；C重要的；D方便的。make it convenient for sb to do sth使某人做某事方便。 根据题意选B。
第三部分 语法填空（20*1=20）
A
【题文】Beauty has always been regarded as something praiseworthy. Almost everyone thinks attractive people are happier and have more respectable jobs. But in the executive(主管的) circle, (56)________ can become a disadvantage. While attractiveness is a positive factor for a man on his way up the executive ladder, it is (57)________(harm) to a woman. Handsome male executives are considered to have more honesty than plainer men; effort and ability usually lead (58)________ their success. Attractive female executives are considered to have less honesty than unattractive (59)________ ; people do not connect their success with ability (60)________ with factors such as luck. All unattractive women executives are thought to have more honesty and to be more capable than the attractive female executives. However, interestingly, the rise of the unattractive overnight successes (61)________ (connect) more to personal relationships and less to ability.
Attractive women are not thought to be able. This is true even in politics. Anne Bowman, a writer, (62)________ recently made a study, asked 125 undergraduate students to rank two groups of photographs, one of men and one of women, in the order
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of attractiveness. And then the students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote (63)________them. The results showed that attractive males (64)________(complete) defeated unattractive men, but the women (65)________ (rank) most attractive by the students unchangeably received the fewest votes. 【答案】【知识点】V1 语法填空（一）
【文章综述】本文是一议论文，主要讲述公司如何保持可持续的客户，开发市场资源。 【答案解析】
56.it 考查代词。it代指前文的beauty。
57.harmful 考查形容词。形容词作表语，故用harm的形容词形式。 58.to 考查动词短语。lead to导致，通向。
59.ones 考查代词。ones代指前文的executives同样的人。 60.but 考查连词。空前后是转折关系，故用but。
61.is connected 考查被动语态。句子的主语是connect的动作承受者，故用被动语态。 62.who 考查定语从句。先行词为writer，非限制性定语从句中缺少主语，故用who。 63.for 考查动词短语。vote for为……投票。
64.completely 考查副词。空后的defeated为动词，应用副词修饰。 65.ranked 考查过去分词。women是rank的动作承受者，故用过去分词。 B
【题文】“Put yourself in someone else's shoes.” is (66)________idiom that means if you imagine yourself to be in another person's position, good or bad, you may understand how they feel, good or bad, or why they have done (67)________ they've done.
This idiom comes from the fact (68)________ a pair of perfectly fitting shoes for someone may not fit another person as perfectly. So, literally, only if you put (69)________ another person's shoes can you feel how it is to walk in(70)________． Metaphorically speaking, “their shoes” stands for other people's position. A local boy is detained(扣留) by the police(71)________ a theft, and one of his friends might (72)________ (private) say to himself: “I wouldn't want to be in his shoes now.” That is, he doesn't want(73)________ (put) into prison for stealing.
By trying to “put on their shoes”, we try to imagine ourselves in(74)________ situation, by seeing things from their point of view, by thinking about how we would want to be treated if we were them. Harper Lee, of course, (75)________(express) this idea best in To Kill a Mockingbird: “You never really understand a person until you consider things from his point of view—until you climb inside of his skin and walk around in it.” 【答案】【知识点】V2.语法填空（二）
【文章综述】本文是一说明文，主要讲述短语“Put yourself in someone else's shoes.”的含义、来历，并教给人们学会换位思考。 【答案解析】
66.an 考查冠词。idiom是以元音音素开头，表示“一个”用an。 67.what 考查what引导的宾语从句，what在从句中作do的宾语。
68.that 考查同位语从句。that引导同位语从句，仅起引导作用，无任何含义。 69.on 考查动词短语。put on穿上。
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70.them 考查代词。them代指前文的shoes。
71.for/because of 考查介词。for表示原因，detain sb for sth因为某事而扣留某人。 72.privately 考查副词。副词修饰动词say。
73.to be put 考查不定式的被动式。句子的主语是put的动作承受者，故用不定式的被动式，也可用putting。
74.their 考查代词。名词situation前缺少形容词性物主代词作定语，与前面和后面的their相对应。
75.(has)expressed 考查时态。句子无明显时态标志词，根据语境判断应用过去时或现在完成时。 答题卷
班级_____________ 姓名_____________ 编号____________ 分数___________
56__________ 57__________ 58__________ 59__________ 60__________ 61__________ 62__________ 63__________ 64__________ 65__________ 66__________ 67__________ 68__________ 69__________ 70__________ 71__________ 72__________ 73__________ 74__________ 75__________ 第四部分 短文改错 （20*1=20）
A
【题文】Once, a man got on a bus to New York. Because he did not want to pay, so he hid in the toilet. But a passenger saw her. She tapped the person in front of her on the shoulder and say, “There’s a bum in toilet. Tell the bus driver.” The message was passing on from person to person. But somewhere along the way, it was changed. The bus driver told that there was a bomb in the toilet. He immediate stopped the bus and telephoned the police. When the police came, they told the passengers to get off the bus or stay far away. Then they closed the highway. As a result, a traffic jam of 15 mile long was soon caused. In the help of a dog, the police searched for two hours. Of course they found no tomb. 【答案】【知识点】E1 短文改错记叙文
【思路点拨】该题重点考查基础知识的应用，注意名词单复数，动词人称，形容词和副词的变化，时态、语态等基础知识。 【答案解析】
76.so去掉。 because为从属连词，不与并联连词so连用，故去掉so。 77. her→him 前文讲述的a man，故此处用him。 78. say→said 并列的谓语动词应用同样的时态，此句前谓语动词用过去时，此处也应用过去时，故say改为said。
79. toilet前加the 此处toilet是双方都明白的，故用定冠词the修饰。 80.passing→passed 句中的主语message为pass的动作承受者，故passing改为passed。 81. was told tell后跟双宾的及物动词，tell sb that-clause，tell后无间接宾语，故用被动语态。
82.immediate→immediately。副词修饰动词stopped，故immediate改为immediately。 83.or→and。并列的不定式，表示肯定含义用and连接。 84. mile→miles 15修饰mile，故应用复数形式。
85. in→with。 在某人的帮助之下with one’s help或者with the help of sb。 B
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