发布时间 : 星期三 文章A Brief Analysis on the Principles of Pragmatics and Its Application in Business English Negotiation更新完毕开始阅读6579e8c626fff705cc170a77
江西财经大学现代经济管理学院普通本科毕业论文
江西财经大学现代经济管理学院
普 通 本 科 毕 业 论 文
题目： 浅析商务英语谈判中的语用学也原则及其运用
A Brief Analysis on the Principles of Pragmatics and Its Application in Business English Negotiation
学生姓名 魏真 学 号 2101634 专 业 商务英语 届 别 2010级 指导教师 邓安安 职 称 ****
2013年06月
江西财经大学现代经济管理学院普通本科毕业论文
摘要
随着中国加入世界贸易组织后各个经济领域日益对外开放，“全球化”或“一体化”已经成为当今商务领域出现频率最高的词语。 全球化已经成功地把世界上各个不同地区紧密的连接成为一个动态的整体，沟通和谈判在各个商务领域发挥着至关重要的作用。国际业务出现了前所未有的增长，随之便带动了不同语言之间的沟通和谈判。与日俱增的商务谈判技巧深刻的反映了语用学原则在其过程中的运用。
针对当前研究的现状，本论文试图应用语用学相关理论对商务英语谈判过程中的一些问题进行了语用学分析。在商务英语谈判的有关理论的基础上，从语用学视角对其进行分析，以期寻求更好的把握谈判过程中的策略。
本文由四章组成。第一章主要介绍了本文的研究背景和本文主要研究的问题及其意义。第二章主要讲了语用学中的合作原则以及合作原则在商务英语谈判过程中的应用问题。第三章主要讲了语用学中的礼貌原则以及礼貌原则在商务英语谈判中应用问题。第四章是结语。
希望该研究能够给商务谈判者提供一些技巧和指导，帮助他们建立良好的谈判关系。并帮助他们运用恰当的语言策略去创造一种和谐合作的关系进而推动谈判的顺利进行，最终实现商务英语谈判的高效和双赢。
关键词: 商务英语谈判; 合作原则; 礼貌原则
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江西财经大学现代经济管理学院普通本科毕业论文
Abstract
The Chinese economy keeps opening up to the world after China?s accession into the World Trade Organization, and the buzzword in business nowadays has been either “globalization” or “integration”. Globalization has successfully woven different parts of the world into a dynamic entity where communization and negotiation have been playing a major role in all kinds of business transactions. The unprecedented growth of international business has resulted in an increased volume of business English negotiation among them. The importance of the pragmatics principles in today?s business environment is reflected in the growing body of negotiation strategies.
This thesis is composed of four chapters. Chapter one provides an introduction of the background, propose and significance of the thesis. In chapter two, based on the overview of business English negotiation and the application of pragmatics and principles during the process of business English negotiation. The chapter three is called the politeness principles and the application in the business English negotiation. And the last chapter is conclusion.
It is hoped that this research will provide some guidelines for business negotiations to get a good command of pragmatics principles as well as the application about it. And the author assists them in creating a cooperative relationship with each other through employing proper language strategies and finally improves the efficiency of business negotiation and realizes the long-term win-win negotiation.
Key Words: Business English Negotiation; Cooperation Principles; Politeness Principles.
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江西财经大学现代经济管理学院普通本科毕业论文
Contents
摘要 ..............................................................................................................i Abstract ..................................................................................................... ii ChapterⅠIntroduction ............................................................................ 1
1.1 Research Background ....................................................................................... 1
1.2 Significance of the Study and Methodology ..................................................... 2 1.3 Research Question ............................................................................................ 3 1.4 Structure of the Thesis ...................................................................................... 3
ChapterⅡCooperative Principles ........................................................... 4
2.1 Introduction ....................................................................................................... 4
2.2 Cooperative Principles ...................................................................................... 6 2.3 The Quantity Principle and Business English Negotiation ............................... 6 2.4 The Quality Principle and Business English Negotiation ............................... 10 2.5 The Relation Principle and Business English Negotiation ............................. 11
Chapter Ⅲ Politeness Principle ........................................................... 12
3.1 Introduction ..................................................................................................... 12
3.2 Politeness Principle and the Negotiation ........................................................ 12
Chapter Ⅳ Conclusion ......................................................................... 16
4.1 Main Findings ................................................................................................. 16
4.2 Limitations and Suggestions for Further Study .............................................. 16
Bibliography ............................................................................................ 17