发布时间 : 星期一 文章Unit 11 reading - 图文更新完毕开始阅读7fa7bbdbfc4ffe473268ab95
Adopters and the Pragmatists. In between the Early Adopters and the Pragmatists there is a chasm. To successfully sell your product to the Pragmatists, you must ―cross the chasm‖.
------From Dare Obasanjo’s blog
17. foreshadow: to show or say that something will happen in the future; to give a suggestion of (something that has not yet happened) 预示；预兆
－The revolution foreshadowed an entirely new social order.
－Her early interest in airplanes foreshadowed her later career as a pilot. －The hero’s predicament is foreshadowed in the first chapter. 18. San Jose Mercury News: he San Jose Mercury News is the major daily newspaper in San Jose, California and Silicon Valley. The paper is owned by MediaNews Group. Its headquarters and printing plant are located in North San Jose next to the Nimitz Freeway (Interstate 880).
In the late 1990s, as Silicon Valley and the Mercury News soared in national prominence, then-owner Knight Ridder moved its headquarters from Miami to an office tower in downtown San Jose to be closer to its rising star.美国圣荷西信使报
19. keep/put something on ice: to do nothing about a plan or suggestion for a period of time搁置；延迟
－I’m putting my plans for a new car on ice until I finish college.
－We’ll have to put/keep the project on ice until more funds become available. [=we’ll have to stop working on the project until more funds become available]
20. Current TV: Current TV is an Emmy award-winning independent media company led by former U.S. Vice President Al Gore and businessman Joel Hyatt. The cable television network went on the air at midnight EDT (4:00 UTC) on the morning of August 1, 2005. A second network, operated in the United Kingdom and Ireland started its operation March 12, 2007, for Sky and Virgin Media subscribers. A third network, operated in Italy started its operation February 8, 2008, for SKY Italia subscribers and later for 3 subscribers.潮流电视
Current TV features ―pods‖, or short programs, of which a portion are created by viewers and users.
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21. airtime: the amount of time that a radio or television station gives to a particular subject, advertisement etc播出时间
－Advertisers have bought airtime on all the major TV networks.
22. meritocracy: Meritocracy is a system of a government or other organization wherein appointments are made and responsibilities are given based on demonstrated talent and ability (merit), rather than by wealth (plutocracy), family connections (nepotism), class privilege (oligarchy), friends (cronyism), seniority (gerontocracy), popularity (as in democracy) or other historical determinants of social position and political power. In a meritocracy, society rewards (by wealth, position, and social status) those who show talent and competence as demonstrated by past actions or by competition.精英管理（制度）
23. the Gaza Strip: The Gaza Strip is a coastal strip of land along the Mediterranean Sea. It borders Egypt on the south-west and Israel on the south, east and north. It is about 41 kilometers (25 mi) long, and between 6 and 12 kilometers (4–7.5 mi) wide, with a total area of 360 square kilometers (139 sq mi). The area is recognized internationally as part of the Palestinian territories. Actual control of the area is in the hands of Hamas.
24. Kevin Sites: Kevin Sites is Yahoo! News’ first correspondent. His current project is People of the Web, a series of feature profiles on the people behind websites, viral videos and online phenomena. Sites began his career at Yahoo! with the award-winning website Kevin Sites in the Hot Zone. Before coming to Yahoo!, he spent a career in television journalism, including five years covering wars and disasters around the world.战地记者，新媒体世界第一人
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25. folksonomy: Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) is the practice and method of collaboratively creating and managing tags to annotate and categorize content. Folksonomy describes the bottom-up classification systems that emerge from social tagging. In contrast to traditional subject indexing, metadata is generated not only by experts but also by creators and consumers of the content. Usually, freely chosen keywords are used instead of a controlled vocabulary. Folksonomy (a portmanteau of folk + taxonomy) is a user-generated taxonomy.分众分类法；大众分类法
Folksonomy，是一种新的网络信息分类方法。Folksonomy是一个创造词，是由社会性书签服务中最具特色的自定义标签(Tag)功能衍生而来。Folksonomy = Folks + Taxonomy，Folks在英文中是表示一群人，一伙人的意思。Taxonomy则是指分类法。而Folksonomy是指‖公众‖自发定义的标签分类，我们将它称为‖公众分类‖，也有人称之为大众分类、通俗分类、分众分类、 社群分类等。
26. flickr: Flickr is an image and video hosting website, web services suite, and online community platform. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. As of November 2008, it claims to host more than 3 billion images.
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27. blogosphere: Blogosphere (alternate: blogsphere) is the collective term encompassing all weblogs or blogs; blogs as a community; blogs as a social network. Weblogs are densely interconnected; bloggers read other’s blogs, link to them, reference them in their own writing, and post comments on each other’s blogs. Because of this, the interconnected blogs have grown their own culture.网志空间,也称博客空间或部落格空间，是网志、网志作者及其社群的统称。
28. 15 minutes of fame: very short period of popularity (因新闻媒体的报导)短暂出名、大出风头。 －Once his 15 minutes of fame is up, he’ll be just another talent-less actor trying to get a gig.
15 minutes of fame (or famous for 15 minutes) is an expression coined by the American artist Andy Warhol (August 6, 1928 – February 22, 1987). It refers to the fleeting condition of celebrity that grabs into an object of media attention, then passes to some new object as soon as people’s attention spans are exhausted. The expression is a paraphrase of Andy Warhol’s 1968 statement: ―In the future, everyone will be world-famous for 15 minutes.‖
29. 15 MEGS OF FAME: Looking at the proliferation of personal web pages on the Net, it looks like very soon everyone on earth will have 15 Megabytes of fame. (M. G. Siriam)
Andy Warhol once said everyone would experience 15 minutes of world fame. I wonder if his statement holds true in the age of the Internet. Fame is a product of the media, yet when we are the media, we control the means of determining fame. The typical webzine takes up about 15 megs of space on a harddrive. It is possible that in the future everyone will experience world (wide web) fame for 15 megs of self-published material on the Internet.
30. hyper-local: The term ―hyperlocal‖ is sometimes used to refer to news coverage of community-level events. Typical mainstream media do not cover topics with narrow interest like street repair or local health inspection results, and instead focus on regional, national, and global concerns and trends. Hyperlocal media has created a niche(适当的位置) for themselves by only covering narrow-interest stories related to a specific region, city, or neighborhood. The increased usage of digital media devices (e.g. photo and video cameras, audio recorders), blogs, new media, and participation in social media, has made hyperlocal media content cheaper to produce and distribute. Despite its apparent
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