发布时间 : 2024/5/16 8:43:06 星期四 文章网上超市电子商务可行性研究报告更新完毕开始阅读b8b53b172379168884868762caaedd3383c4b52a

目录1.概述...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.1项目名称.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.2项目建设单位................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.3项目性质.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.4项目产生背景................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.5建设地点.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.6工期.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.7项目内容与规模............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。1.8项目主要技术经济指标................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。2.编制原则及依据.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。2.1编制原则.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。2.2编制范围.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。2.3编制依据.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。3.项目现状与必要性分析..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。3.1项目所在地社会经济发展概况...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。3.2项目现状.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。3.3项目建设必要性分析....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。

4.项目选址及合理性分析..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。4.1项目选址.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。4.2选址合理性分析............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.项目建设方案.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.1建设依据.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.2设计规范要求................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.3建设内容.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.4建筑结构设计................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.5建筑电气设计................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。5.6弱电系统设计................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。6.投资估算与资金筹措....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。

6.1编制依据.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。6.2建设内容.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。6.3总投资估算.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。6.4资金筹措.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。7.项目实施方案.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。7.1工程特点.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。7.2施工布置.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。7.3施工进度计划................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.项目招投标...........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.1招标范围.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.2招标组织形式................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.3招标方式.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.4招标公告发布................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.5投标.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.6开标、评标和中标........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.7合同管理.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。8.8项目竣工交付................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.环境影响评价.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.1编制依据.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.2咸宁市环境影响分析....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.3施工期环境污染的防治................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.4环境管理要求................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.5环境管理措施及监理内容............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。9.6 运营期环保措施...........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。10.节能影响评价........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。10.1编制依据.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。10.2工程建设资源、能源节能利用.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。10.3能源指标.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。10.4节能主要措施..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。10.5节能效果评价..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。11.工程效益评价........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。11.1 社会影响分析.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。11.2 项目与社会的互适性分析........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。11.3社会评价结论..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.社会稳定性风险分析...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.1风险估计简述..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.2项目合法性遭质疑的风险..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.3项目合理性遭质疑的风险..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.4项目可行性风险..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.5建设安全性风险..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.6社会稳定风险综合评价..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.7社会稳定风险防范对策..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。12.8社会评价及风险评估结论..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。13.结论与建议..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。13.1结论...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。13.2建议...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................错误！未定义书签。下载后可任意编辑，修改

电 子 商 务

创 业 计 划 书

队名：Real Power

目录：

第一章 综述 ................................................................ 4 1、项目策划背景 ............................................................ 4 2、项目的产品介绍 .......................................................... 4 3、项目成功的关键因素 ...................................................... 5 4、项目的市场定位 .......................................................... 5 5、项目实施目标 ............................................................ 5 6、项目的竞争情况 .......................................................... 5 7、项目的资金需求 .......................................................... 6 第二章 公司介绍 ............................................................ 6 1、公司简介 ................................................................ 6 2、公司发展战略 ............................................................ 6 3、公司管理 ................................................................ 8 第三章 市场分析 ............................................................ 9 1、市场背景 ................................................................ 9 2、市场调研 ................................................................ 9 3、竞争者................................................................. 11 4、竞争策略 ............................................................... 12 5、销售预测 ............................................................... 13 第四章 产品和服务 ......................................................... 14 1、产品种类 ............................................................... 14 2、产品服务及盈利 ......................................................... 16 3、产品及服务规划 ......................................................... 18 第五章 营销策略 ........................................................... 18 1、营销目标定位 ........................................................... 18 2、营销任务及网上超市SWOT分析 ............................................ 19 3、营销策略及促销策略 ..................................................... 20 4、物流配送方案 ........................................................... 21 第六章 经营风险与策略 ..................................................... 22 1、面临的主要风险 ......................................................... 22 2、我们采取的策略 ......................................................... 23 第七章 财务计划 ........................................................... 23 1、成本预测 ............................................................... 23 2、收入预测 ............................................................... 24 3、损益情况 ............................................................... 24 4、投资者收益 ............................................................. 25 附一： .................................................................... 25

第一章综述

1、项目策划背景

随着电子商务的蓬勃发展，网上超市在零售业中的地位日益显著。网上超市是BtoC电子商务的一种类型，即整合了“网络数据流优势”和“实体超市物流优势”的网络营销中介与消费者之间的商务模式，二者的强强结合形成了网上超市的生命力。目前制约我国网上超市发展的两大因素——“物流”和“数据流”中，“数据流”所涉及的信息流、资金流、商流等问题的解决已有长足进步，但“物流”因素的成长仍然非常缓慢，是当前网上超市发展战略面临的核心问题。据悉，宁波市目前的具备一定规模的网上超市有：宁波水果网，宁波82生活网。服务区域的广阔明显制约了其物流体制的发展，我们的School网上购物超市将针对这一点，制定了以宁波鄞州区高教园大学生群体为基础，开办网上超市，逐步面向宁波市发展的策略。

2、项目的产品介绍

产品名称：School网上超市购物平台

我们所提供的服务：网上超市（主营），免费店铺宣传，新闻咨讯服务，物品流通最新情况。

我们提供服务的过程中应该注意的各种因素：

? 本平台刚开始运作的区域为高教园区，所以服务对象的群体当中学

生占了95%以上，所以在初始阶段我们的服务应当尽量围绕学生这个群体。

? 应该尽量想办法让我们的服务人群享受到便利，让他们更省钱或更

赚钱。

? 要让我们的服务人群在我们的网站服务中得到实惠，这样他们才会

记住我们的网站。