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food, consumers always appealed to the improve the quality of agri-food, guarantee of agri-food quality and safety, and improve transparency of information. They also discussed the challenges in the cold chain network to meet the agri-food cold chain quality and safety as well. Gaynor (2007) [19] discussed the European Union (EU) policy and legislation on food safety, which covered the safety of food production with the distribution, food inspection, import food safety and official control system, in order to ensure compliant with food policy. Rohit Joshi et al. (2009) [20], the latest research showed that the developing countries needed a strong and reliable cold chain system. The cold chain became a part of perishable goods supply chain. They used game theory to demonstrate the wide application prospect of cold chain in developing countries, in addition, took India as an example. Liu Min et al. (2007) [21] through the analysis of the problems of the cold chain logistics, the mechanism of the quality and safety of the vegetable supply chain was discussed in detail, the shortcomings of the HACCP management system was pointed out, and a series of optimization methods for the HACCP management system of the cold chain logistics system was put forward. Feng Zhongze et al. (2007) [22] comprehensively analyzed on the market access of agri-food in the United States, Canada, France and Japan, and put forward the suggestion of the establishment of the market access system for agricultural products in China. Feng Zhongze et al. (2008) [23] used the general principle of government economics, through the normative analysis, put forward the goal and principle of establishing the market access system for the agri-food quality and safety, defined the main body, object and scope of the regulation of agri-food quality safety market access, put forward the framework of agri-food market access mechanism, to provide a theoretical reference for the establishment of agri-food market access mechanism for the Chinese government. Feng Zhongze, Chen Si (2008) [24] summarized and defined the market access and related concepts of agri-food quality and safety, analyzed the generation and development of agri-food market access regulations, Chinese agri-food quality and safety management was J. Y. An et al. 113Äê

Å©²úÆ·ÀäÁ´ÎïÁ÷¡£ÕÅÃô(2010)[12]·ÖÎöÁËÏÖÓÐÄ£Ð͵ÄÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷´Ó¹©Ó¦Á´¹ÜÀíµÄ½Ç¶È,Ö¸³öÁËģʽµÄ¹©Ó¦Á´×é֯ʳƷ°²È«ÃÜÇÐÏà¹Ø,ÀûÓÃίÍдúÀíÀíÂÛÀ´·ÖÎöϵͳµÄÎÊÌâ¡°Å©»§+ÆóÒµ¡±µÄģʽ,Ìá³öµÄÐγÉÌṩ¡°Å©ÒµºÏ×÷Éç+ÆóÒµ¡±µÄ×é֯ģÐÍ,ÒÔʵÏÖ±£»¤Å©²úÆ·ÖÊÁ¿°²È«µÄË«ÖØÄ¿±êºÍÅ©ÃñµÄÀûÒæ¡£Ðì½õÀð¡¢ÕÅÃ÷Óî(2011)[13]·ÖÎöÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷´Óÿ¸ö½ÚµãµÄ½Ç¶ÈµÄÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷µÄЭͬ²Ù×÷,²¢Ö¸³öЭ×÷¶¯»úµÄÇý¶¯Á¦ÊÇЭ×÷¡¢ÐÅÈλúÖƵĻù´¡ÊÇÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷µÄºÏ×÷,ºÏ×÷ģʽƥÅäµÄºËÐÄÓëÅ©ÒµÓйصÄʳƷ¹©Ó¦Á´ÎïÁ÷ºÏ×÷¡¢ÐÅÏ¢¹²ÏíµÄÖ÷Òª¼¼ÊõÊÇʳƷ¹©Ó¦Á´ÎïÁ÷ºÏ×÷¡£»ùÓÚÅ©ÒµÉç»áÔðÈεĶ¨Òå,Å·ÑôXiaoxun(2011)[14]´ÓÊг¡¼¤ÀøºÍ¹ú¼Ò¸ÉÔ¤µÄÔ­ÒòÁ½¸ö·½ÃæÀ´·ÖÎö¶ÔÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷ȱ·¦Éç»áÔðÈΡ£Öؽ¨µÄÑо¿±íÃ÷,ÔÚÕâ¸ö¹ý³ÌÖÐÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷µÄÉç»áÔðÈÎ,ÕâÊDz»¿ÉÈ¡µÄ,ÍêÈ«ÒÀ¿¿Êг¡¼¤Àø»ò¹ú¼Ò¸ÉÔ¤¡£²úƷʹÓÃÊг¡»¯Êֶμ¤ÀøÆóÒµ³Ðµ£Éç»áÔðÈÎ,Ò²ÐèÒª¹ú¼Ò¸ÉÔ¤µ÷½ÚµÄÐÐΪÖ÷Ҫũ²úÆ·¹©Ó¦Á´ÎïÁ÷µÄ¾­¼ÃʵÌå,ÒÔ´Ù½øÉç»áÔðÈεıíÏÖ,È»¶ø,ÕâÖÖ¸ÉÔ¤ÊÇÓÐÏ޵ġ£Êг¡¼¤ÀøºÍ¹ú¼ÒÓÐÏ޵ĸÉÔ¤·¢»ÓÁËÖØÒª×÷ÓÃÔÚÉç»áÔðÈÎÌåϵµÄ½¨ÉèµÄÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷ÔÚÖйú¡£ÀîHuiliang,μұ¦Ð¡Þ±(2011)[15]ÈÏΪ,Ëæ×ÅʳƷÖÊÁ¿ºÍ°²È«µÄÎÊÌâ±äµÃÔ½À´Ô½Í»³ö,¹¹½¨ºÍÍêÉÆ¿É×·ËÝϵͳµÄÅ©²úÆ·¹©Ó¦Á´ÎïÁ÷±äµÃÌرðÖØÒª¡£ÖܽÜ(2011)[16]Ñо¿±íÃ÷,¹©Ó¦Á´³ÉÔ±µÄÖÊÁ¿¿ØÖÆÅ©²úÆ·¿ØÖÆ»úÖƵÄÄÚ²¿ÖÊÁ¿¿ØÖÆ,רҵ֪ʶΪÖ÷,Ç¿µ÷³ÉÔ±Ö®¼äµÄÖÊÁ¿¿ØÖƵÄÐÅÈλúÖÆ¡¢ÖªÊ¶»¥²¹ÎªÖ÷¡£3Ëùʾ¡£´ÓÖÊÁ¿ºÍ°²È«¿ØÖƵĽǶȵ³(2005)[17]ÈÏΪ,¹©Ó¦Á´ÖеÄʳƷÖÊÁ¿ÐÅÏ¢µÄ·Ö²¼²»ÊǾùÔȵÄ,ºÍÓÅÁ¼µÄʳƷ¹©Ó¦Á´µÄÉè¼ÆºÏͬ¿ÉÒÔ·ÖÀëÖÊÁ¿°²È«Éú²úÕߺÍÖÊÁ¿²»°²È«;±¾ºÏ

ͬµÄÓÐЧÐÔÒÀÀµÓÚÖÊÁ¿³É±¾,Éú²úÕßµÄʧЧ¸ÅÂʺͳͷ£³É±¾¡£Adrie et al¡£(2005)[18]ÌÖÂÛÁËʳƷÀä²ØÁ´Ö®¼äµÄ¹ØϵºÍì¶ÜÖмäÅ©Ãñ²úÆ·ÖÊÁ¿ºÍ°²È«ÐÅÏ¢µÄ͸Ã÷¶È,ΪÁ˳Ա»±£ÏÕÈËÓëÅ©ÒµÓйصÄʳƷ,Ïû·ÑÕß×ÜÊǺôÓõÌá¸ßʳƷµÄÖÊÁ¿,±£Ö¤Å©²úÆ·ÖÊÁ¿°²È«,Ìá¸ßÐÅÏ¢µÄ͸Ã÷¶È¡£ËûÃÇ»¹ÌÖÂÛÁËÌôÕ½ÔÚÀäÁ´ÍøÂçÂú×ãÅ©²úÆ·ÀäÁ´ÖÊÁ¿ºÍ°²È«¡£¸ÇÄÉ(2007)[19]ÌÖÂÛÁËÅ·ÃË(EU)ʳƷ°²È«Õþ²ßºÍÁ¢·¨,Éæ¼°°²È«µÄʳƷÉú²úÓëÏúÊÛ,ʳƷ¼ìÑé,½ø¿ÚʳƷ°²È«ºÍ¹Ù·½¿ØÖÆϵͳ,ÒÔÈ·±£·ûºÏʳƷÕþ²ß¡£ÂÞÏ£ÌØJoshi et al¡£(2009)[20],×îеÄÑо¿±íÃ÷,·¢Õ¹Öйú¼ÒÐèÒªÒ»¸öÇ¿´óºÍ¿É¿¿µÄÀäÁ´ÏµÍ³¡£ÀäÁ´³ÉΪÒ׸¯»õÎ﹩ӦÁ´µÄÒ»²¿·Ö¡£ËûÃÇÓò©ÞÄÂÛÀ´ÑÝʾÀäÁ´µÄ¹ã·ºÓ¦ÓÃÇ°¾°ÔÚ·¢Õ¹Öйú¼Ò,´ËÍâ,°ÑÓ¡¶È×÷Ϊһ¸öÀý×Ó¡£Áõ×îСet al¡£(2007)[21]ͨ¹ý·ÖÎöÀäÁ´ÎïÁ÷µÄÎÊÌâ,Ê߲˵ÄÖÊÁ¿ºÍ°²È«»úÖÆÏêϸÌÖÂÛÁ˹©Ó¦Á´,HACCP¹ÜÀíϵͳµÄȱµãÊÇÖ¸³ö,ºÍһϵÁеÄÓÅ»¯·½·¨µÄHACCP¹ÜÀíÌåϵÌá³öÁËÀäÁ´ÎïÁ÷ϵͳ¡£·ëZhongze et al¡£(2007)[22]È«Ãæ·ÖÎöÁËÊг¡×¼ÈëµÄÅ©²úÆ·ÔÚÃÀ¹ú,¼ÓÄôó,·¨¹úºÍÈÕ±¾,²¢Ìá³öµÄ½¨Ò齨Á¢ÔÚÖйúÅ©²úÆ·Êг¡×¼ÈëÖƶȡ£·ëZhongze et al¡£(2008)[23]ʹÓÃÕþ¸®¾­¼ÃѧµÄÒ»°ãÔ­Àí,ͨ¹ý¹æ·¶·ÖÎö,Ìá³öµÄÄ¿±êºÍÔ­Ôò,½¨Á¢Å©²úÆ·ÖÊÁ¿°²È«Êг¡×¼ÈëÖƶÈ,¶¨ÒåÁËÖ÷Ìå¡¢¶ÔÏóºÍ·¶Î§µÄʳƷÖÊÁ¿°²È«Êг¡×¼ÈëµÄ¹æ¶¨,Ìá³öÁËÅ©²úÆ·Êг¡×¼Èë»úÖƵĿò¼Ü,Ìṩһ¸öÀíÂ۲ο¼½¨Á¢Å©²úÆ·Êг¡×¼Èë»úÖƶÔÖйúÕþ¸®¡£·ëZhongze,³ÂSi(2008)[24]×ܽᲢ¶¨ÒåÁËÊг¡×¼ÈëºÍʳƷÖÊÁ¿ºÍ°²È«µÄÏà¹Ø¸ÅÄî,·ÖÎöÁËÉú³ÉºÍ·¢Õ¹Å©²úÆ·Êг¡×¼Èë¹æ¶¨,ÖйúʳƷÖÊÁ¿ºÍ°²È«¹ÜÀí j . y . et al¡£

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divided into four stages, and they are stage of quantity management, stage of product structure adjustment, stage of safety level improving and stage of quality safety supervision according to law. Made a comparative analysis on the system of agri-food market access system and processed food market access, summarized the early development of agricultural products quality safety market access, to put forward suggestion for the establishment of Chinese agri-food quality and safety market access mechanism. Tian Yuan (2008) [25] constructed the food safety assurance system that bases on supply chain logistic, this food safety assurance system was made of food safety purchasing system, food safety cold logistics system, food safety tracing system and food safety credit system, in addition, made an analysis on food safety credit management system. Zhao Yanyan, Zhang Yuxian (2009) [26] made an analysis and research on the application of HACCP system in the food safety management of cold chain logistics, disintegrated the process of cold chain logistics, made an analysis from the perspective of biological property, chemical property and physical property for the potential risk that in every link, to identify the critical control points and develop the HACCP implementation plan. Chen Yanyan (2011) [27] analyzed the market access system of Chinese agri-food quality and safety, problems and reasons in the course of the convergence and implementation of The Law of Quality and Safety of Agricultural Products of People¡¯s Republic of China, to provide a unified, continuous and scientific policy basis for the market management of the agri-food quality and safety. Liu Chunxia et al. (2011) [28] studied Chinese agri-food status, analyzed the characteristics and present status of agri-food market access technology of United States, Japan, the European Union and South Korea, etc. Put forward the countermeasures to deal with the international market access measures. Guo Quanzhou et al. (2012) [29] analyzed the current situation and the key factors of the supply chain management of food supply chain management, put forward a suggestion that based on the innovation of agri-food quality and safety supply chain management, created organization model of supply chain management, built a chain organization model of ¡°farmer + cooperative +

production and the origin of the wholesale market¡± and supply chain vertical integration model of ¡°enterprise + cooperative + base¡±; created a operation management of agri-food supply chain, built the process management and supply chain coordination mechanism based on information platform, established traceability system, innovated food supply chain logistics management, played the advantages of the third party logistics, made a promotion of cold chain logistics, took the use of supply chain logistics management of new technology to meet the demands of the differential. Pang Shumei, Li Xuegong et al. (2012) [30] analyzed the successful practice of Chinese agri-food filing system, summarized the existing problems, and discussed the establishment of agricultural products market access for the record information system construction, included information collection, process design and system design of the functional module, put forward a number of measures to complete the whole process of agri-food information system at last. 4. From the Perspective of Traceability Agri-food cold chain logistics traceable system is a quality guarantee system that record and store the various information of agricultural products in the process of agricultural products supply. Study of agri-food cold chain logistics traceable system has more than 20 years history. For a relatively new research questions, domestic and foreign scholars do a lot of basic research on the cause, connotation of traceability of agricultural products. Montanari (2008) [31] believed that time/temperature control was a key issue in fresh food logistics, and efficient and effective tracking under cold chain conditions was the key to solve the problem of the cold chain. Shackell et al. (2008) [32] thought food safety/risk management and certification were two driving forces of meat and meat product¡¯s traceability; as global competition intensifies, traceable technology was an important means of defensive and deterrence identification of fraud and shoddy products. Engelseth (2009) [33] studies showed that agri-food traceability as a complex of work depends on the connection of information, included supply chain integration technology, as well as different forms of knowledge, and organizational aspects of the integration of the supply chain. Hurley et al. (2012) [34] study indicated that based on the Government Regulation, such as mandatory traceability may not necessarily result in safer food, but increased the cost of food processing. Based on the condition that small-scale and scattered of agricultural production led by current small-scale production of single family, Yang Qiuhong, Wu Xiumin (2009) presented the driving request of the leading enterprises, the core agri-food processing enterprises had profit motive in establishing traceability systems. Ren Guangchao et al. (2010) [35] thought it was a worthwhile approach to promote corporate social responsibility by agri-food quality and safety traceability system, which was in the condition of food safety traceable J. Y. An et al. 114Äê

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system has not been mandatory in China. Wang Ruixia et al. (2011) [36] focused on technologies required in construction of quality traceable system in the cold chain logistics management system, and discussed how to ensure product quality and safety through quality traceable system in each link of the cold chain logistics. Zhao Rong et al. (2012) [37] summarized experience and enlightenment of traceable supervision system in developed countries, which was based on the analysis of food quality and safety traceable system, regulators and regulatory content in United States, European Union, and Japan. Wen Xiaowei, Li Huiliang (2012) [38] survived consumers¡¯ perception of gains and risk, trust attitude, willingness to purchase and wishes to supervise traceable system in Guangzhou, took broiler for cases, and discussed relationship between perception of gains and risk, trust attitude, willingness to purchase and wishes to supervise traceable system; results showed that: consumers¡¯ more perception of gains from traceable product and they had more tendencies to purchase traceable product and supervise traceable system; consumers¡¯ perception of risk was more big, and wishes of purchase was more low ; consumers¡¯ trust on traceable product was stronger, and more willing to buy; consumers¡¯ more willingness to purchase, the willingness of traceable system¡¯s supervision was also higher. 5. From the Perspective of Standardization Agri-food cold chain logistics¡¯ standard is the basis of Government to fulfill its regulatory functions to the agri-food quality and safety, and also is the