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湖南工业大学本科毕业设计（论文）
ABSTRACT
Whiskey possesses a large share in the wine market. In the current market, Whiskey packagings include three categories as paper packaging, plastic packaging, and metal packaging, in which paper packaging accounts for a large proportion of the market. The main purpose of this project is to increase sales through the improving of existing design of paper packaging.
First, current whiskey market status and the problems are analyzed according to market survey data. The main subject of study is determined as the problems that the existing paper packaging’s lack of compression capacity and the structures are monotonous. Design solutions are proposed according to different methods. One solution is a folding carton with the main features of protection and automation; the other is a special-shaped carton based on the structure and shape as the main characteristics. Through analysis of structural stability and visual pleasing of patterns to the design solutions, special-shaped carton with stable structure is chosen as the final solution.
Second, in material selection, single side white board, box board, and thick cardboard are compared in aspects such as the mechanical properties and printing performance. White Board with wide applications and good performance is selected as packaging material.
Last, discussions are taken out on problems such as the size design, Gothic-style decoration design, and manufacturing process. Throughout the design process, every step complies with its basic principles, so that the designs are feasible, operational, and applicable. Designed packaging can be applied to actual production, and provide a useful reference to the field of packaging design.
Keywords: Whiskey, Packaging design, Packaging modeling and structure
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湖南工业大学本科毕业设计（论文）
目 录
第1章 绪论 ························································································ 1
1.1 选题目的及意义 ···································································································1 1.1.1 产品背景 ·······································································································1 1.1.2 产品包装现状 ·······························································································1 1.2 市场调查与分析··································································································2 1.2.1 威士忌销售情况调查 ···················································································2 1.2.2 包装对酒销售影响情况调查 ·······································································4 1.3 小结······················································································································5
第2章 产品分析与定位··································································· 7 2.1 产品分析··············································································································7
2.2 设计原则 ··············································································································7 2.2.1 符合市场需求原则·····················································································7 2.2.2 符合产品价格原则·····················································································7 2.2.3 符合消费者原则 ·························································································8 2.2.4 符合文化内涵原则·····················································································8 2.2.5 符合包装连续性与延续性定位原则 ·······················································8 2.3 设计定位 ···············································································································8
2.3.1 包装容器规格 ·································································································8 2.3.2 材料定位 ·········································································································8 2.3.3 设计风格定位 ································································································9 2.3.4 消费对象定位 ······························································································10 2.3.5 消费档次定位 ······························································································10 2.4 设计草案 ·············································································································10 2.4.1 容器设计草案 ·······························································································10 2.4.2 包装盒设计草案 ··························································································· 11 2.4.3 设计思想 ·······································································································13 2.4.4 草案优选 ·······································································································13
第3章 结构设计方案提出 ·····························································14
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湖南工业大学本科毕业设计（论文）
3.1 结构设计基本原则····························································································14 3.1.1 容器设计基本原则 ·······················································································14 3.1.2 包装盒设计基本原则 ···················································································14 3.2 设计方案 ·············································································································15
3.2.1 酒容器方案Ⅰ ·······························································································15 3.2.2 酒容器方案Ⅱ ·······························································································16 3.2.3 包装盒方案Ⅰ ·······························································································17 3.2.4包装盒方案Ⅱ ································································································18 3.2.5包装盒方案Ⅲ ································································································19 3.3 容器设计方案的比较分析和优选论证 ·····························································20
3.3.1 容器制造材料的比较 ···················································································20 3.3.2 容器造型的比较 ···························································································21 3.3.3容器结构的比较 ···························································································21 3.4 包装盒设计方案的比较分析与优化论证 ·························································22
3.4.1 包装盒造型的比较 ·····················································································22 3.4.2 包装盒结构的比较 ·····················································································22 3.5 方案的确定 ·········································································································23
第4章 材料的选择 ··········································································24
4.1 材料选择的原则 ·································································································24 4.2 备选材料的比较与分析····················································································24 4.2.1 基本参数 ·····································································································24 4.2.2 包装盒材料基本要求 ·················································································25 4.2.3 确定包装盒材料 ·························································································26 4.3 所选材料与结构设计有关的参数清单 ·····························································26
第5章 结构设计方案的尺寸设计·················································27
5.1 尺寸设计 ·············································································································27 5.1.1 内尺寸计算 ·································································································27 5.1.2 制造尺寸计算 ·····························································································27 5.1.3 外尺寸计算 ·································································································29 5.2 制造工艺············································································································29
5.2.1 折叠纸盒成型工艺 ·····················································································29 5.2.2 产品装盒工艺 ·····························································································30
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湖南工业大学本科毕业设计（论文）
第6章 设计方案的包装装潢设计·················································31
6.1 包装装潢色彩设计 ·····························································································31 6.2 包装装潢文字设计····························································································31 6.3 包装装潢图形设计····························································································33 6.4 构成设计 ·············································································································34 6.5 印刷工艺 ·············································································································35 6.6 印刷排版 ·············································································································35
6.6.1 排版讨论 ···································································································36 6.6.2 折叠纸盒印刷排版 ···················································································37
第7章 工艺设计与成本估算 ·························································38
7.1 工艺设计 ···········································································································38 7.2 成本分析 ···········································································································38 7.2.1 容器成本分析 ···························································································38 7.2.2 包装盒成本分析 ·······················································································38 7.3 市场预测 ···········································································································38
结论 ········································································································40 参考文献································································································41 致谢 ········································································································42 附录 ········································································································43
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